Tourism Clinic - Building a future for YOUR tourism business - planning for continuous improvement - preparation is everything!
17 May 2012
Hosted by the University of the West of Scotland Business School and supported Dumfries & Galloway College and South of Scotland Business Solutions, this practical workshop will focus on the latest industry trends, strategic analysis and the development of new processes which will assist your business with continuous improvement. The workshop will ensure you are ready to take advantage of the many varied successful regional products and events such as 7Stanes, Galloway Forest Park, Dark Skies, Biosphere, Spring Fling and the Wigtown Book Festival.
There will also be the opportunity to meet the experts during small themed discussion groups or 1:1 sessions.
This event is for businesses in the tourism industry which are committed to developing their potential and learning how working in partnership on a focussed project can help them achieve this.
10.15 Welcome and introductions
10.30 Interactive workshop – Strategic planning for continuous improvement - a simple business planning approach for tourism companies. This workshop will be led by Heather Anderson, Consultant and Lecturer in Tourism and Event Management in the University of West of Scotland Business School. The workshop will cover topics such as:
The strategic planning process – keeping it simple
A “take-away” template for simple continuous improvement
The importance of evidence-based decision making and sources of information to help you develop your business.
11.40 How this works in practice - Local company case study:
12.20 Support available through South of Scotland Business Solutions
12.25 Introduction to the expertise on offer
12.30 – 14.30 Lunch and small break-out discussions with opportunity for 1:1 Sessions
Themes will include:
Strategic planning and continuous improvement
Marketing and events
Innovation and business development
Service quality/customer service,
Management operations and training
Accessing academic expertis
14.15 Plenary – review and feedback
Venue: North West Castle Hotel
Further Information: Eva Milroy
Business Liaison Officer
South of Scotland Business Solutions